● It was launched in 2017 on the World Tourism Day.It is a collaborative effort by the Ministry of Tourism, Ministry of Culture and Archaeological Survey of India(ASI) and State/UTs Governments.
● Aim: To develop tourism amenities at heritage/ natural/ tourist sites spread across India for making them tourist friendly, in a planned and phased manner.
● Under this scheme, heritage sites/monuments and other tourist sites are entrusted to private players or public sector companies for the development of tourist amenities.
#Target_shots Addition
● Swadesh Darshan scheme: It was launched in 2014-15 by the Ministry of Tourism.It aims at the integrated development of theme-based tourist circuits. Example: Ramayana Circuit, Desert Circuit, Tribal Circuit.
● National Heritage City Development and Augmentation Yojana (HRIDAY) scheme: It was launched by the Ministry of Housing and Urban Affairs in 2015. It aims at the holistic development of heritage cities such as Ajmer, Puri, Mathura, Gaya, etc.
● Pilgrimage Rejuvenation and Spiritual Augmentation Drive (PRASAD) Scheme: It was launched by the Ministry of Tourism in 2015. It aims at identifying and developing pilgrim sites across India.
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